Win more moments of customer engagement with relevance at scale with Swrve.

THE RULES OF ENGAGEMENT HAVE CHANGED

In the rush to expand where they engage, marketers often skip an essential requirement: expanding how they engage.

Campaigns that broadcast thinly personalised messages are in decline as consumer expectations for relevant communications rise.

• $1 trillion will be lost by businesses who fail to be relevant to consumers.
• 84% of consumers say brand messages are irrelevant.
• 44% of consumers say they are frustrated when companies fail to use their personal information to make interactions more relevant.

Brands must now compete to win scarce consumer attention with relevance in micromoments that matter for each customer.

WIN MORE MOMENTS WITH DYNAMIC CAMPAIGNS AND MICROTARGETING

Win more moments with dynamic campaigns and microtargeting: Get the industry's most precise, real-time microtargeting and triggering engine inside your campaign workflow.

Unlike canvas-based tools you don't need to build complex workflows or dictate narrow paths of which behaviours will happen among which users in which order. With Swrve's dynamic campaigns, your messages can fire on any channel whenever its targeting and triggering conditions are met. And unlike other engagement tools that can only trigger based on when an app event has occured (e.g "purchased"), Swrve can target, trigger and track payload data inside these events, unlocking details (e.g. items category, brand and amount purchased) to reveal customer intent for more relevant messaging.

DRIVE SYNERGY AND CONSISTENCY ACROSS CHANNELS

Drive synergy and consistency across channels. Expand reach and relevance with shared data, targeting, triggering and analytics across multiple channels of customer engagement.

Work smarter and let AI handle your big data:

• Create highly targeted retention campaigns using AI-powered scoring for propensity to churn.
• Change apps with confidence using AI-assisted results from UX A/B testing.
• Automatically deliver push notifications to each users optimal time of day to engage.

With Swrve, we were able to employ dynamic engagement with behavioural data, lifecycle plans and A/B testing to sell hundreds of thousands of new paid plans, increase app retention (12%+), daily engagement (7%+) while decreasing customer service calls.