MOBILE ADVERTISING & MARKETING

Reach customers throughout Africa with InMobi, the world's largest independent mobile ad tech platform. Get a unified marketing hub with Inmobi's connected platforms across advertising and marketing clouds. Drive marketing success with insights and actions powered by artificial intelligence at the core of these platforms.

INMOBI MARKETING CLOUD & CUSTOMER DATA PLATFORM

Do more with your customer data.



ORGANISE  Get your customer data in one place. Use the InMobi Customer Data Platform (CDP) to organize first-party customer data across multiple digital touchpoints on a single platform. Capture data across customer attributes such as PI, anonymized data, location, device ID, online visits, transactions. Have data, will onboard.

INTEGRATE  Create a true single customer view. Create a unified view of your customer by consolidating and curating user data. Consolidate customer activity into a single profile as they move along the marketing funnel.

ENRICH  Know more about every customer. Combine first-party customer data with second and third-party data to further enrich your understanding of customers. Effectively personalize your marketing communications with these insights.

SEGMENT  Build unique customer segments. Combine data with strategic data sources such as telco data, e-commerce insights or InMobi network data on the platform. Build highly unique and meaningful segments for media buying, audience extension or customer insights.

ACT ON DATA  Active marketing campaigns seamlessly benefit from InMobi's connected platform across advertising and marketing clouds. Engage with consumers across paid, owned and earned media channels to maximize lifetime value of customers through personalization.

DRIVE ROI  Deliver high-impact messages through prediction. Go beyond rule-based automation and optimization techniques. InMobi's prediction algorithms learn from historical engagement patterns and help pick the channel and messaging that will deliver the highest impact and drive ROI.





INMOBI AD EXCHANGE.

Reach audiences at scale on premium in-app video inventory:

Drive efficiency and maximise KPIs with the largest native in-app video programmatic platform for brand marketers. Bid on the Open Exchange or get preferred access through the Private Marketplace based on your requirements



REACH MOBILE AUDIENCE AT SCALE.

Whether you are looking to reach an audience in South Africa, Nigeria or Ghana, InMobi serves up over 50 million ad impressions daily across Africa. Globally, Inmobi reaches 1.6 billion unique devices. That equates to an average of 3 out of 4 users per country.



GET EFFICIENCY ON YOUR SIDE WITH HIGH QUALITY DATA SIGNALS.

Make your programmatic ad spend go further. Bid confidently on InMobi Exchange, where each user is qualified with 75+ data points sourced from the InMobi SDK and high-fidelity third-party data sources, making each impression buy the right one for your campaign.



INSPIRE ACTION WITH IN-APP VIDEO EXPERIENCES.

Achieve higher engagement with one of the largest premium, programmatic in-app video inventories.



PROTECT YOUR BRAND WITH GUARANTEED BRAND-SAFE EXPERIENCES

Know exactly where your ads are running, the audience seeing your ads and the return you are getting on your ad spend. InMobi's stringent publisher onboarding process and real-time checks ensure superior inventory quality, so your ads run only in the right contexts.



START YOUR CAMPAIGN NOW.



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